E.L.F. Cosmetics seems to slide under the radar, but for being such an affordable drugstore brand it is still usable and of decent quality. In this past year even I have noticed a lot of improvements as they branch out with their product line and venture more so into skincare.
Their packaging doesn’t look flimsy or cheap like some drugstore, and even high-end, brands do. They keep it sleek and simple with the all black plastic packaging, mirrors, and the E.L.F. logo. If you’re into the minimalist look, it looks quite lovely on a vanity.
The blush and contour palettes are my most used E.L.F. items. I use the E.L.F. blush palette even more than my Becca blush palette. You definitely need to go in with a light hand to avoid a very bold blush look, but the colours are very true to what they look like in the pan and they aren’t overly difficult to blend.
I don’t really have much to say about the E.L.F. finishing powder. It gets the job done! Their colour correcting powder is entirely useless unfortunately. I really ought to throw mine out, but I always feel so guilty throwing out unfinished products. The E.L.F. eyeshadows have a little place in my heart, because an E.L.F. palette I got from my friend and another I later bought myself were what really got me into makeup in my first year of university when I had no idea of how to even approach anything more than mascara and foundation powders. I don’t have any complaints about any of the eyeshadows I’ve tried from their brand. Yes, they are not going to be the same as Modern Renaissance and other high-end “holy grail” palettes that are 5x the price, but you still get workable shadows in cute colours for what you pay for. The only downside I can really see is that you have to build some colours up, particularly matte colours, and that the glitter in shimmer shades may be larger than what you might find in other palettes. Still, even with larger glitter, it’s nothing gaudy or ridiculous.
These lip palettes are my favourite addition to the E.L.F. line in recent years! They’ve got good pigment and have a glossy-ish finish. They don’t last as long as my ABH lip palette, but they also don’t dry out my lips as fast as my ABH lip palette does. Another perk of these palettes is that they are small and include a lip brush, making it easy to tuck the palette into your bag for touchups throughout the day.
I love that KathleenLights is so into E.L.F. cosmetics and that she has so many affordable drugstore tutorials. I feel that Kathleen and other similar Youtubers make affordable makeup seem more glamorous and make the beauty side of Youtube more accessible for folks of different incomes. In summary, the brand as a whole gets the job done and is absolutely adorable. There are a few dud products within the brand, but as long as you read reviews and the ingredients list, you can’t go wrong.