FOMO, 2018 Makeup Ban, Content Creators…Not Creating Actual Content

Well friends, in 13 minutes it will be Blue Monday here in Saskatchewan. I hope you are well, and surviving all that January brings!

I have currently gone 19 days without buying makeup, which I am quite excited about. Looking at my Sephora order history in the past I’ve had a tendency to buy makeup at least every two weeks if not every week, so I think this is progress! I recently moved and with the hassle of moving, I realized how much of my collection I don’t actually want or need. When I move I tend to unpack things as I need them, and there’s a chunk of my makeup collection still buried in a moving container somewhere that I’ve had no desire to dig up. As I was unpacking my favourite items too I found myself throwing lipsticks and mascaras out left and right, as I didn’t want them in my new space at all. I’ve been tempted a few times to place an order or check out new products as friends tag me in them, but each time I see something new my mind instantly reminds me that I already have like three of nearly the exact same product and I quickly back away from that idea. Even just scrolling through Sephora, I haven’t really felt that same “I need that!” urge in awhile. I feel that I owe that partially to social media beauty gurus, as lately I’ve felt really overwhelmed by their unboxing videos and product reviews. Lately even local MUAs have been getting more and more into unboxing videos, particularly on Instagram, and I’ve wasted so much time watching them. The one morning I sat through about five different Instagram stories that were just MUAs or makeup enthusiasts unboxing PR packages they had been sent and saying vague statements like “This is from *such and such company* in collaboration with *so and so* and I’ve heard such great things about it!”, and I just got fed up. How are these videos helping me in anyway? They’re repeating the same useless comments over and over, and just showing products that I either don’t give a damn about or I’m already aware of. It’s less informative than a professional advertisement, and far less helpful than a genuine review. There are just so many other ways in which I could be better spending my time, whether it be practicing my own makeup skills, messaging a friend, sleeping, hanging out with my tortoise, reading, writing, etc. In a way I’m almost grateful, because this product overload and spammy unboxing content has kind of scared me away from enjoying the idea of makeup shopping right now.

In fact, this sort of sponsorship overload minus actual quality content has me really sick of social media in general. Instagram is filled with product ads on personal accounts and skin clinic sponsorships, and then Twitter is filled with really horrifying political news and misogynistic posts from people who I previously considered to be admirable authors. Facebook is a strange mix of politics and memes. I guess that with makeup purchases consuming less of my addictive little brain’s focus, I’m becoming more aware of my gross social media consumption habits are. I downloaded an app that tracks how many minutes a day you spend on your phone, and ended up deleting it because I was really embarrassed. Not even 3/4 of the way through the day and I had already spent 5+hours staring at my phone. Ridiculous, really. I’ve tried to deactivate and delete in the past, but the fear of missing out (FOMO) has always dragged me back kicking and screaming. If I delete twitter then I miss out on mental health advocacy chatter, #CanLit drama, daily news, and snippets from my hometown. If I delete Facebook I miss out on family updates from family members I never see (I have too many relatives to be able to realistically text/call/write/email them all and keep up with their lives that way), my tortoise keeping groups, meme tags, and pictures of local cats that have been rescued. If I delete Instagram I lose all of the makeup and pet accounts I follow, as well as updates from long distance friends. Do I come up with a system that will enable me to keep up with all these different people and communities but allows me to go offline? Do I limit my screen time, despite numerous failed attempts to do this in the past? Do I quit cold turkey and suck it up? I don’t yet know what the right answer is.

Have any of you cut back on social media? How did you do it and what tools did you use?

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One thought on “FOMO, 2018 Makeup Ban, Content Creators…Not Creating Actual Content

  1. I did a little bit over Christmas. I didn’t really use any tools other than just not going on them. It can definitely be hard, especially if you don’t have much else to do. I think finding something else (a book, hobby) to occupy your time it can be quite hard.

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