Deciem Founder Brandon Truaxe passes away

It was sad to scroll through my timeline this afternoon and discover the passing of the founder of Deciem, Brandon Truaxe.

Deciem is a Canadian skincare and bodycare company with a number of lines, the most noteworthy being the ever affordable and effective The Ordinary. I have so much respect for the company for making affordable skincare effective, attractive, and trendy for the average working person. And to put a CANADIAN company on the map like that? Incredible. I have been a fan on and off of the brand for such a long time.

In the past year Truaxe’s behaviour online became very erratic, aggressive, and concerning. Though I do not know the cause of his death or what specifically spurred his online behaviour, I can only assume he was battling addiction or another form of mental illness, or something rather troubling in his personal life, based on accounts of his behaviour. It is so unfortunate, regardless of how he died (which at this moment has not been reported), that he was not able to find help and peace in whatever he was struggling with. I hope he is at peace now.

I have so much respect for the company he has created and offer hearfelt condolences to those who love him and know him personally.
I have seen his death reported by Vox, Allure, Refinery29, and a number of others, if you are seeking out more information about these unfortunate circumstances.

If you yourself are struggling with mental health troubles or honestly just a rough patch in general, I cannot urge you strongly enough to seek out help, whether it be from your doctor or psychologist, anonymous mental health lines, your local mobile crisis unit, or a trustworthy loved one. ♥️


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