This is something I’ve been thinking about since I decided to do a “no buy” year back in December 2018, and then thinking about why losing VIB Rouge status is even important to me. Serein Wu recently posted a video touching on this and I share many of the same feelings.
Presently as I write this on April 8, 2019, a little more than 4 months into my 13-month no buy year, I would need to spend $940 at Sephora before taxes by the end of 2019 to reach VIB Rouge Status for 2020. I’ve only spent $60 at Sephora since December 2018, averaging out to about $15 per month. If I continue along similarly with this spending average, there is no way I will reach VIB Rouge Status again by 2020. Even if I were to quit buying replacement products from the clinic I work at or the drugstore, I would still have to spend a little over $100 a month at Sephora to reach status again.
I think I first entered a Sephora about 4 years ago or so, back when I was but an infant mystified by the world of makeup and skincare. My friends were super into Sephora, but we didn’t have one in my university city yet. However, one opened up not too much later, and I gradually began shopping there more and more. At first I had zero disposable income during my first year of university, but gradually I picked up part-time work while in school, which fuelled the shopping.
At one such part-time job at a spa in my hometown, I worked with a number of reception staff who were trained as makeup artists and collected makeup, and this rubbed off on me. At this point in time I thought it was wild and unfathomable that I somehow made VIB status, and couldn’t believe that these ladies regularly made VIB Rouge status. I was a little envious not only of their makeup skills, but their luxury makeup collections as well.
As I found myself working more, school getting more difficult, and my mental health declining, I spent more and more. I became a little obsessed with the cycle of new releases, and was the person who would stay up late just to get a new palette as soon as it launched on Sephora. At this point, I had definitely more than made VIB Rouge status, and maintained this status for 3 years.
Sephora has done this really great job of marketing their rewards program and making it seem far more luxurious and important than it actually is. Even the language they choose to use amplifies the want to reach each tier of the program. Rather than using “VIB level” or “VIB tier”, they use “VIB status”, alluding to high social standing. They stagger their “perks”, saving benefits like free standard shipping and VIB Rouge event access for Rouges only.
All of these perks make a person feel special and privileged at first, but when it comes down to it these perks are not really a worthy award for the amount of money you are spending, and their only use is to aid in the shopping process. The tiny sample sizes are often too small to even be considered a proper travel-size, and only wet your lips to encourage you to buy other high-end products. The savings you receive are minimal, and the events are entirely shopping and sale based. Why did it make sense to spend $1000 on makeup, before taxes, in a year just to receive free shipping and tiny samples? I very rarely place a makeup order under $50, so by default I’m getting free shipping regardless of my Rouge status. While I love samples and travel sizes as much as the next person and find them to be quite handy at times, they often just end up sitting in my bathroom drawer unused until they expire.
After mulling over these points and Serein’s video, I realized that being sad about losing a fake status was something I didn’t need to waste my time with. In fact, losing VIB Rouge status or VIB status would actually be an accomplishment; it would mean that I’m making wiser financial choices and refining and minimizing my beauty collection.